Analytics Packages for Measuring Your Marketing Efforts

The key to success with your e-commerce site is to use an analytics tool to track the results of your marketing campaigns. Analytics software tracks what your visitors do on your website, and where they came from.

This is very useful for finding out which ads are sending customers to your site, and whether those customers follow through and actually buy the advertised product or service. We offer two analytics packages for our customers.

Google Analytics

All of our website design packages include a basic Google Analytics setup. You can view your traffic results on Google's website, and we also send you weekly traffic summaries, automatically.

Google Analytics can also track sales goals by measuring, for example, how many people who clicked on product X, actually purchased it.

For advanced goal tracking we charge a setup fee of $20 per sales goal.

The drawback to using Google Analytics is that Google owns your website's tracking data, and they use your clients' browsing data for their own marketing purposes.

Piwik

For customers with advanced tracking needs, we offer Piwik. Piwik is the analytics software used by professionals. Unlike Google, it provides instant results, and you own the data for your site, so no other marketing companies will be mining it to try to sell to your customers.

Our setup fee for Piwik is $250, and $20/month hosting.